Measuring Success: KPIs for Your Trade Show Display

Jun 13, 2024

Trade shows are essential events for businesses to showcase their products and services, network with potential clients, and stay up-to-date with industry trends. However, participating in a trade show can be a significant investment in terms of time, money, and resources. To ensure that your trade show display is a valuable endeavor, it’s crucial to measure its success through Key Performance Indicators (KPIs).   In this blog, we’ll explore the essential KPIs you should consider […]

Trade Show Budgeting: How to Save Without Sacrificing Quality

May 08, 2024

    Trade shows are pivotal marketing events that allow businesses to showcase their products and services, connect with potential customers, and stay up-to-date with industry trends. However, the costs associated with participating in trade shows can add up quickly, making budgeting a critical aspect of your event planning. While it’s important not to overspend, you don’t want to sacrifice the quality of your display and how you present your brand to show visitors. In […]

Elevating Your Trade Show Display with Technology: A Complete Guide

Apr 16, 2024

Trade shows are a fantastic way for businesses to showcase their products and services, connect with potential customers, and stay ahead in their industry. However, with fierce competition and the ever-evolving nature of marketing, it’s essential to stand out from the crowd on the trade show floor. One powerful way to do this is by incorporating technology into your trade show display.   In this guide, we’ll explore the different strategies and ideas to help […]

Maximizing your trade show ROI: tips for a successful display

Mar 05, 2024

Trade shows are significant investments for businesses, and to ensure they’re worth the time, effort, and money, it’s crucial to focus on maximizing your return on investment (ROI). Your trade show display is a pivotal element in this process. With the right strategies, you can make your booth a powerful tool for generating leads, increasing brand awareness, and ultimately boosting your ROI. In this blog, we’ll explore tips to help you create a successful trade […]

How to Choose the Right Graphics for Your Trade Show Booth

Feb 12, 2024

Trade show booths serve as a powerful platform for businesses to showcase their products and services, attract potential customers, and create a lasting impression. The graphics you choose for your trade show booth play a vital role in grabbing attendees’ attention and conveying your brand’s message effectively. In this article, we will explore essential tips on how to select the right graphics for your trade show booth to maximize your impact. 1. Define your objectives […]

Trade Show Trends to Watch For in 2024

Jan 16, 2024

The trade show industry is ever-evolving, with new trends and technologies constantly shaping the way businesses connect with their target audiences and showcase their products and services. As we look ahead to 2024, it’s essential for exhibitors and event organizers to stay ahead of the curve and adapt to emerging trade show trends. In this article, we’ll explore the top trade show trends to watch for in 2024.   1. Hybrid and virtual experiences The […]

10 Questions to Answer Before Attending Your First Trade Show

Dec 03, 2023

Trade shows can be powerful platforms for businesses to showcase their products, network with industry peers, and forge valuable connections with potential clients and customers. However, a successful trade show presence doesn’t happen by chance—it requires careful planning and strategy. Before setting foot on the bustling exhibit floor, there are a series of critical questions that help both new and seasoned businesses make the most of their investment. 1. What are the specific objectives for […]

How to Effectively Set Trade Show Goals

May 27, 2023

Setting clear and specific trade show goals is crucial to maximizing the ROI of your event marketing efforts. Identifying your goals early can help you create an effective plan to achieving them and making this upcoming trade show season your best one yet. To help you get started, we’ve put together our six steps to setting goals for your trade show marketing: 1. Define your objectives Start by considering what you want to achieve through […]

How to Train Event Staff (and Support them) in 2022

Mar 07, 2022

Do you know how to train event staff for your upcoming shows? After an extended hiatus, trade shows and events in Canada are finally full steam ahead. But while your company may be extra eager to dust off the old trade show display (or design a new display), your event staff may not feel the same way. After two years of working remotely from the safety of their own homes, some may have major apprehensions […]